{"id":1377,"date":"2024-01-12T15:34:00","date_gmt":"2024-01-12T15:34:00","guid":{"rendered":"https:\/\/salonedelvermouth.com\/?page_id=1377"},"modified":"2026-02-12T14:12:36","modified_gmt":"2026-02-12T14:12:36","slug":"carpano-museum","status":"publish","type":"page","link":"https:\/\/salonedelvermouth.com\/en\/carpano-museum\/","title":{"rendered":"Carpano Museum"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1377\" class=\"elementor elementor-1377\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7766c2a e-flex e-con-boxed e-con e-parent\" data-id=\"7766c2a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba46570 e-con-full e-flex e-con e-parent\" data-id=\"ba46570\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-033fda5 e-con-full e-flex e-con e-child\" data-id=\"033fda5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c01e9 e-transform elementor-widget elementor-widget-text-editor\" data-id=\"f5c01e9\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Places\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b147a elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"26b147a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Carpano Museum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59814d1 e-con-full e-flex e-con e-child\" data-id=\"59814d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce50d43 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ce50d43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The current spaces of Eataly Lingotto were once home to the production of Carpano vermouth, patented in Turin in 1786 by the namesake Antonio Benedetto. To recall the past, on the first floor of the food and wine center, where the aromas of botanicals were extracted and preserved, the Carpano Museum has been set up, an exhibition space that allows you to take a journey into the past, to discover the company&#039;s history and the secrets of its production. During the visit, you have the opportunity to experience with all your senses the five raw materials with which vermouth is produced: wine, alcohol, sugar, caramel and botanicals. The museum also features a room dedicated to the Punt e Mes logo designed by Armando Testa in 1960, which symbolically and ingeniously represented the taste of vermouth: one point of sweet and half of bitter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8331b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9d8331b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/salonedelvermouth.com\/en\/plan\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Program<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b3feea e-flex e-con-boxed e-con e-parent\" data-id=\"9b3feea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2e276f e-flex e-con-boxed e-con e-child\" data-id=\"e2e276f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a89b51a elementor-widget elementor-widget-heading\" data-id=\"a89b51a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to reach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8798db9 elementor-widget elementor-widget-heading\" data-id=\"8798db9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Carpano Museum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096b23d elementor-widget elementor-widget-spacer\" data-id=\"096b23d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ad8aa elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"09ad8aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Get off at the SPEZIA METRO stop<\/li><li>Proceed ON FOOT 482 m to MUSEO CARPANO | EATALY LINGOTTO<\/li><li>You will arrive at Via Ermanno Fenoglietti, 14, 10126, Turin TO<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c408c4 e-flex e-con-boxed e-con e-child\" data-id=\"0c408c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bea6c4 elementor-widget elementor-widget-google_maps\" data-id=\"6bea6c4\" data-element_type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=Museo%20Carpano&#038;t=m&#038;z=13&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"Carpano Museum\"\n\t\t\t\t\taria-label=\"Carpano Museum\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebe54cb e-flex e-con-boxed e-con e-parent\" data-id=\"ebe54cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cec297 elementor-widget elementor-widget-heading\" data-id=\"4cec297\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Location<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190a064 elementor-widget elementor-widget-heading\" data-id=\"190a064\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guests and Masterclasses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6034ab0 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6034ab0\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;2178&quot;,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>I Luoghi Museo Carpano Negli attuali spazi di Eataly Lingotto un tempo vi era la produzione del vermouth Carpano, brevettato a Torino nel 1786 dall\u2019omonimo Antonio Benedetto. Per rievocare il passato che fu, al primo piano del polo enogastronomico, dove venivano estratti e conservati gli aromi delle botaniche, \u00e8 allestito il Museo Carpano, uno spazio [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1377","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Museo Carpano - Salone del Vermouth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salonedelvermouth.com\/en\/carpano-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Museo Carpano - Salone del Vermouth\" \/>\n<meta property=\"og:description\" content=\"I Luoghi Museo Carpano Negli attuali spazi di Eataly Lingotto un tempo vi era la produzione del vermouth Carpano, brevettato a Torino nel 1786 dall\u2019omonimo Antonio Benedetto. Per rievocare il passato che fu, al primo piano del polo enogastronomico, dove venivano estratti e conservati gli aromi delle botaniche, \u00e8 allestito il Museo Carpano, uno spazio [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salonedelvermouth.com\/en\/carpano-museum\/\" \/>\n<meta property=\"og:site_name\" content=\"Salone del Vermouth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salonedelvermouth\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T14:12:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/salonedelvermouth.com\/museo-carpano\/\",\"url\":\"https:\/\/salonedelvermouth.com\/museo-carpano\/\",\"name\":\"Museo Carpano - Salone del Vermouth\",\"isPartOf\":{\"@id\":\"https:\/\/salonedelvermouth.com\/#website\"},\"datePublished\":\"2024-01-12T15:34:00+00:00\",\"dateModified\":\"2026-02-12T14:12:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/salonedelvermouth.com\/museo-carpano\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/salonedelvermouth.com\/museo-carpano\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/salonedelvermouth.com\/museo-carpano\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/salonedelvermouth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Museo Carpano\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/salonedelvermouth.com\/#website\",\"url\":\"https:\/\/salonedelvermouth.com\/\",\"name\":\"Salone del Vermouth\",\"description\":\"Il primo evento diffuso dedicato interamente al vermouth\",\"publisher\":{\"@id\":\"https:\/\/salonedelvermouth.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/salonedelvermouth.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/salonedelvermouth.com\/#organization\",\"name\":\"24 - 25 febbraio 2024\",\"url\":\"https:\/\/salonedelvermouth.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/salonedelvermouth.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/salonedelvermouth.com\/wp-content\/uploads\/2023\/12\/logo_salone-vermouth.png\",\"contentUrl\":\"https:\/\/salonedelvermouth.com\/wp-content\/uploads\/2023\/12\/logo_salone-vermouth.png\",\"width\":512,\"height\":450,\"caption\":\"24 - 25 febbraio 2024\"},\"image\":{\"@id\":\"https:\/\/salonedelvermouth.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salonedelvermouth\",\"https:\/\/www.instagram.com\/salonedelvermouth\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carpano Museum - Vermouth Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salonedelvermouth.com\/en\/carpano-museum\/","og_locale":"en_GB","og_type":"article","og_title":"Museo Carpano - Salone del Vermouth","og_description":"I Luoghi Museo Carpano Negli attuali spazi di Eataly Lingotto un tempo vi era la produzione del vermouth Carpano, brevettato a Torino nel 1786 dall\u2019omonimo Antonio Benedetto. 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