{"id":2136,"date":"2024-02-06T10:45:11","date_gmt":"2024-02-06T10:45:11","guid":{"rendered":"https:\/\/salonedelvermouth.com\/?p=2136"},"modified":"2024-02-06T10:45:11","modified_gmt":"2024-02-06T10:45:11","slug":"turin-hosts-the-first-edition-of-the-vermouth-fair","status":"publish","type":"post","link":"https:\/\/salonedelvermouth.com\/en\/turin-hosts-the-first-edition-of-the-vermouth-fair\/","title":{"rendered":"TURIN HOSTS THE FIRST EDITION OF THE VERMOUTH SHOW"},"content":{"rendered":"

In Turin,\u00a0The first one will be held on February 24th and 25th\u00a0Vermouth Show<\/a><\/strong>, an event dedicated to the aromatized wine born in the Savoy capital in 1786.<\/p>\n\n\nRead more: TORINO ACCOGLIE LA PRIMA EDIZIONE DEL SALONE DEL VERMOUTH<\/span><\/a>\n\n\n

\"vermouth\"<\/figure>\n\n\n\n

The kermesse,\u00a0sponsored<\/strong>\u00a0from the\u00a0Piedmont Region and the City of Turin<\/strong>\u00a0And\u00a0conceived by the MT Magazine mixology project<\/strong>\u00a0in collaboration with the non-profit social promotion association\u00a0Eat Bin and the event planning agency To Be<\/strong>, will include a busy schedule of events within the\u00a0National Museum of the Italian Risorgimento<\/strong><\/a>, in Piazza Carlo Alberto. Here it will be possible to discover, both in purity and in blends, the references of 21 small, medium and large producers of\u00a0vermouth<\/strong>. There will also be space for meetings with industry experts, to discuss topics such as the birth of the aperitif ritual, the many variations of this aromatized wine, its use in mixing, pairing with food and the stories of the protagonists who still produce it today. The public will have the opportunity to participate in interactive, mixing and tasting workshops, where they can experience first-hand the thousand nuances of this product.<\/p>\n\n\n\n

\"museum<\/figure>\n\n\n\n

One could not speak of the first edition of the\u00a0Turin Vermouth Show<\/strong>, without mentioning those who, first of all, believed in this new stage of Turin mixology. They are the most important realities at a production level, those who drive, in Italy and abroad, the consumption of this product, chosen by the best bartenders in the world and by millions of enthusiasts of the theme:\u00a0Antica Formula, Carpano, Mancino Vermouth, Martini & Rossi, Punt e Mes and Vermouth Gran Torino 1861.<\/strong><\/p>\n\n\n\n

\"Vermouth<\/figure>\n\n\n\n

The vermouth<\/strong>\u00a0it is, however, also the story of a territory. Ours. And who, better than the\u00a0local producers,<\/strong>\u00a0can communicate its truest essence? Precisely for this reason, alongside the big names that everyone knows, there could not be a lack of local ambassadors: those realities that daily carry out a work made of research, dedication and mastery. These are\u00a0Alpestre, Bordiga, Bosca, Cucielo, Doragrossa, Franco Cavallero and Vermouth Il Reale.<\/strong><\/p>\n\n\n\n

\"out<\/figure>\n\n\n\n

To anticipate and accompany the two days, from 19 to 25 February there will be the Outside the Vermouth Show<\/strong>, which will take place in the best restaurants and cocktail bars in the city, respectively protagonists with menus specifically designed to be paired with the references of a producer of Vermouth<\/strong>, and themed drink lists. The Fuori Salone<\/strong> will also take place in two representative places in Turin: The Carpano Museum<\/strong>, located inside Eataly Lingotto<\/strong> which tells the story of the Vermouth and the Lavazza Museum.<\/strong><\/p>\n\n\n\n

In the headquarters designed by the architect\u00a0Cino Zucchi, the vermouth will be available to taste, after the visit to the Lavazza Museum<\/strong>, in its pure form and mixed with coffee, while on February 20, the event space of the hub \u2013 La Centrale \u2013 will host\u00a0the Vermouth Contest Special Edition<\/strong><\/a>, an evening that will see the best bartenders in the city compete, preparing signature drinks in front of an exceptional jury, made up of industry experts and the public.<\/p>\n\n\n\n

\"vermouth<\/figure>\n\n\n\n

\u201c\u00a0Turin is the history of vermouth and has long deserved a place where it can express itself 360\u00b0, in front of the people of Turin and enthusiasts of the theme<\/em>" declares the creative director of the\u00a0Vermouth Show<\/strong>\u00a0and projects in the mixology field\u00a0MT Magazine<\/strong>\u00a0And\u00a0Mix Contest Italy Tour, Laura Carello<\/strong>. \u201cI sincerely hope that this Show can become one of the Italian mixology events not to be missed.<\/em>\u201d.<\/p>\n\n\n\n

\"Vermouth<\/figure>\n\n\n\n

Download the Press Release here<\/strong><\/a><\/p>\n\n\n\n

Download the images here<\/strong><\/a><\/p>\n\n\n\n

Download here the information about the Museum of the Risorgimento<\/strong><\/a><\/p>\n\n\n\n

Download the press kit<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

A Torino,\u00a0il 24 e 25 febbraio si terr\u00e0 il primo\u00a0Salone del Vermouth, un evento dedicato al vino aromatizzato nato proprio nella capitale sabauda nel 1786. La kermesse,\u00a0patrocinata\u00a0dalla\u00a0Regione Piemonte e dalla Citt\u00e0 di Torino\u00a0e\u00a0ideata dal progetto in ambito mixology MT Magazine\u00a0in collaborazione con l\u2019associazione di promozione sociale no profit\u00a0Eat Bin e l\u2019agenzia di organizzazione eventi To […]<\/p>","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[41,40,20,31],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-museo-del-risorgimento-torino","tag-torino-eventi","tag-vermouth","tag-vermouth-di-torino"],"acf":[],"yoast_head":"\nTORINO ACCOGLIE LA PRIMA EDIZIONE DEL SALONE DEL VERMOUTH - Salone del Vermouth<\/title>\n<meta name=\"description\" content=\"A Torino,\u00a0il 24 e 25 febbraio si terr\u00e0 il primo\u00a0Salone del Vermouth, un evento dedicato al vino aromatizzato nato proprio nella capitale sabauda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salonedelvermouth.com\/en\/turin-hosts-the-first-edition-of-the-vermouth-fair\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TORINO ACCOGLIE LA PRIMA EDIZIONE DEL SALONE DEL VERMOUTH - 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